UNICEF: THE BLACKOUT HOUR

Subscriptions are the manifestations of millennials' privilege. The perfect way to reach them is through mindless commitment.

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Understanding something that happens so far away from our reality is difficult. For this reason, UNICEF will limit their choices in order to bring the problem to their own reality.

On National Children's day, during the most popular times on Hulu, Unicef will take over and limit their choices. All the options on Hulu will go dark and a video inviting millennials to use their privilege to change to will offer a monthly add on a donation of 30 cents to their monthly subscription. 

THE TAKEOVER

“The Blackout Hour” will be the only option

THE VIDEO

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Give users the option to add 30¢ to their current subscription or continue with Hulu.

Let's celebrate millennials' own will to change while empowering them to use their privilege to do so.

AD: Penelope Vasquez | AD: Vanessa Bittante | CW: Lea San Martano